Andrew Goodwin 'Dancing in the Distraction Factory'

At the music video conference at the RichMix Theatre Pete Fraser introduced an important theorist called Andrew Goodwin (1992) who created 'Dancing in the Distraction Factory', below is this theory.
1. Music videos demonstrate genre characteristics for instance stage performing in a metal genre video and a dance routine for a pop genre.
2. There is a relationship between the lyrics and the visuals for instance either illustrative, amplifying or contradicting by using symbolic codes which subvert what the audience expect and to surprise the audience.
3. There is a relationship between the music and the visuals for instance either illustrative, amplifying or contradicting by using symbolic codes which subvert what the audience expect and to surprise the audience.
4. The demands of the record label will include the need for a lot of close up shots of the artist and the artist may develop motifs which recur across their work.
5. There is frequently a reference to notion of looking (screen within screens, telescopes etc.) and particularly voyeurism and treatment of the female body.
6. There is often an inter textual reference (to films, television programmes or other music videos).