Brighton Secondary Research

These secondary sources are from search engines such as Google and Yahoo. The images portray the Brighton nightlife and the atmosphere at night in Brighton for example, there are raves, hen
dos, stag do's and I was interested to see the Brighton Pier and the Royal Pavillion at night to make sure that the lighting was bright enough because we wanted to film at night in different places located in Brighton.
The photos of people in a club with there hands in the air represents the fast beat of the music which enables the audience to relate the song to dance. There are many people who are dancing together which shows the closeness of everyone and the feeling that Brighton is a close community, we could include this in our video to create a feeling of a nice and close community.
Emotions of happiness and love is portrayed in the photographs which are shot in a club, as the use of pink, purple and navy lighting conforms to the club and pop genre as it represents the crowds feelings of happiness and it gives a joyful feeling to the photographs. In the club photographs and the poster of Hat Trick people are wearing red and 'Komedia' club and the restaurant has red lighting, this could be very useful in our video as red symbolises love.
The bright lighting shows the upbeat and fast tempo of the song as people are dancing and the bright colours make the club seem fun.
The images from hen and stag parties are used to show the 'type' of people who go there on holiday because there are many special deals for stag and hen parties to go to Brighton which could portray the target audience.
Also, Brighton is very well known for its gig arena Brighton Dome where Katy Perry in 2009 had performed, I thought it was relevant to include a photograph of Katy Perry performing in Brighton as we are going to film our music video to Katy Perry- Teenage Dream there. In Brighton there are many raves with 'underground' DJs which is regularly promoted in University and on traffic lights, however Brighton has DJ festivals where well known DJs perform like Fat Boy Slim.
The images of the pier, royal pavillion and the street represents another side to Brighton which is very quiet, we could film in a quiet street if we wanted the characters to speak or to focus mainly on the couple and the location. I think we should film a low angle shot of the Brighton Pier title as I think it is very interesting and it tells the viewer where we had filmed.
Secondary Source Brighton Nightlife

Pop Genre Secondary Research

The Secondary Sources represent the pop genre which are from search engines such as Google and Tumblr and OK magazine. The image in top left hand side shows a person dancing this portrays the fast and catchy rhythem of pop music which enables the audience to relate the song to dance, as pop music is played at weddings and parties. Most of the pictures are bright and colourful which represents the pop genre as the artists usually sing upbeat songs. Emotions of happiness and love is portrayed in the pop genre as many pop icons are females for example, Madonna, Lady GaGa and Katy Perry who sing about love like Madonna- Papa don't preach which tells the story of a young girl in love but the father dissaproves of the boyfriend. Pop artists usually spend a lot of money on the music videos to make them memorable like Michael Jackson Thriller which is often considered the best music video due to the dancing, theatre production and the comparison of the lyrics to the video "No one's about to save you from the beast of the night" the video shows zombies attacking a couple. Pop is known for the big stage productions and creating fashion trends such as Lady GaGa and her recently contraversal meat dress which she had worn at the VMA's and Madonna's outfits which she worn during the 80s for videos 'Like a Virgin'. Many pop artists such as Britney Spears and Katy Perry appear in a lot of gossip magazines like OK magazine which gains the artist publicity. Ideally, when we create a music video we would love a big budget to have a massive production and costume design though realistically we would have to make do with what we have. Pop music is a very mainstream genre as it is played on the radio and MTV a lot and many people who listen to pop would shop at high street shops like River Island. Many pop artists collaborate on songs such as Lady GaGa and Beyonce- Telephone, Michael Jackson and Janet Jackson- Scream and Gwen Stefani and Akon- Sweet Escape which enables the artist to get more radio play as the song may be more popular.
Dom Media