Our Final Draft

This is our final draft to our music video. I am really happy with how our video turned out even though we had many narrative changes, as we all felt unsure about how our video would turn out. We feel that our music video targets our female base audience well through our costume changes, the make up which suits every outfit and our variety of locations such as the projector, bedroom and the black and white back drops. Our video represents the pop genre well because of the bright colours and the fast pace editing, I am very happy with the finished product. I do not think we could have improved our music video because we included everything that we wanted to and we have a variety of camera shots.

Below is our final music video.

Crystal Rox- Teenage Dream

Editing Draft (Four)

After many weeks of editing all of our footage we have finally finished our first completed edited draft, this was our first draft where we removed all of the transvestite shots and included our new narrative ideas. Even though we are happy with our new draft, we still have a lot of shots that we need to include and we need to make our editing more on the beat.

We will not have the song playing on the Mac in the beginning of the music video, instead we will have some one playing the song on an iPhone which was inspired by Keri Hilson- Slow Dance. We really liked that when we played the song an image of the artist appeared on the screen, so we want to still have that when we play the song on the iPhone.

The photographs that are shown at the opening seventeen beats need to be changed because we have decided that the photographs should show our artist growing up, instead of the wedding album pictures.

The jump cuts need to be sharper and we will include more cut away shots to make the editing more on the beat.

When the camera zooms in to the Tinkerbell poster on the door and then zooms out of the door, the audience sees that our artist has changed in to a dress. We have decided to do image in image of a fast pace clock with it fading in and fading out. This shows that time has passed and how quickly the clock moves represents how quickly youth grow up in todays society.

We really like the stop animation with the different nail polish colours, during our audience feedback we was told that we should include more colours. So we will include more shots of the nail varnish colours or we will repeat the same colours.

We will change some shots around which we feel suit particular moments of the song better and we need to make the shots more on beat. Also, when Michaela turns on the light we want to make that match the beat.

Below is our first full edited draft.

Editing Draft (Three)

In our recent draft we have included some one playing the song on an iPhone. Although, we need to re-film this shot because the album artwork on the screen is of Katy Perry. We will need to change the art work on iTunes to a picture of our artist, so the audience will recognise our artist and it creates synergy. The lip syncing in this draft is out of time which we later realised when we watched over it on YouTube. The draft below is only to show where we have decided to place our shots and we have included more performance. However, we need to make the lip syncing correct and the audience was confused because our artist and the transvestite both applied mascara, so we will need to get rid of one.

Below is our recent draft.

Before we published this draft we asked one of our friends from our media class to give us audience feedback, we thought her advice will be more helpful because she understands the music video brief. Overall, she said that she liked our music video but she thought that the white background performance made our video look unprofessional. So we then decided to use a border around the shot using iMovie, we used a video effect called 'Vignette' which makes the borders black. I filmed the audience feedback on my iPhone and I uploaded it from my iPhone to YouTube.

The video below is of the audience feedback that we received.

Editing Draft (Two)

In our second edited draft we have tried to edit more on the beat and we have tried to make the audience recognise our artist by having more shots of our performer singing. In our latest draft we loved that the lyrics conformed with a shot in our video for example in the shot for "Just love" we had our artist moving a heart shape balloon which says 'I Love You', this makes a connection between the performer and the audience. We all liked the three cut away shots for "We", "Can", "Dance" as it makes the footage more on beat. When we asked our class what there favourite part was in our music video they said the seventeen photographs in the beginning, because they liked the editing technique. During the chorus we used fast pace editing with different shots of the artist in different location and the transvestite scenes. However, when I showed my mother our recent draft she thought the transvestite scenes were the performer, so we need to improve on that. We need to make our music video more fast pace because it is a pop music video. Also, we came to the realisation that we used the same shots for a long period of time for example, the artist performing in front of the black background is used in the beginning for twelve seconds and we do a shot reverse shot with the same performance. We have used many of the same performing shots so we have decided to film more performance to add interest in our music video, as it will not be so repetitive.

Below is our recent draft to our music video.

Editing Draft (One)

In Fridays lesson we started editing the footage that we recently filming. We placed all our shots that we want to film in order and we have left black screens with writing indicating what shots we want, as we have yet to film the performance with Kayla. We have had difficulties with the transition as we did not know whether we should make it seem like Lewis is re-living the moment whichwas filmed on Fireworks night or weshould have a cut away shot of Kayla performing (shown on the right). We have not resolved this problem so we have decided to wait until wehave filmed both and see our class opinions.

Below is the footage that we have recently edited.