Audience Theory

What is Audience Theory?
Audience theory is a developed theory which is either literary theory, cultural studies and a main focus on rhetoric, it was said by Walter Ong suggested that "the audience is a construct made up by rhetoric and rhetorical stituation". However, other theorists like Ruth Mitchell and Mary Taylor have said "writers and speakers actually can target their communication to address a real audience". Other theorists such as Ede and Lunsford tried to combine both of the two approaches and create situations where audience is "fictionalized," as Ong would say, "but in recognition of some real attributes of the actual audience".

What is the Audience Theorys Effect Models?
The hypodermic needle model: The intended message is directly received and wholly accepted by the receiver.
Two step flow: The people with most access to media, and highest media literacy explain and diffuse the content to others. This is a modern version of the hypodermic needle model.
Uses and gratifications: People are not helpless victims of mass media, but use the media to get specific gratifications.
Reception theory: The meaning of a "text" is not inherent within the text itself, but the audience must elicit meaning based on their individual cultural background and life experiences.
Obstinate audience theory: This theory assumes that there is a transactional communication between the audience and the media. The audience actively selects what messages to pay attention to. The Zimmerman-Bauer study found that the audience also participates in the communication by influencing the message.

What is the hypodermic syringe effect?
The hypodermic syringe effect says that media is similar to a 'magic bullet' and when an audience is targeted it will immediately be knocked down when they are hit. Also, it suggests that society is passive, over-bearing and that the media “inject” their media influence into society and manipulates it. The Frankfurt school envisioned the media as a hypodermic syringe, and the contents of the media were injected into the thoughts of the audience, who accepted the attitudes, opinions and beliefs expressed by the media without question. This model was a response to the German fascist’s use of film and radio for propaganda, and later applied to American capitalist society.

Teenage Dream Ideas (Five)

We want our artist in the music video to be fashionable in the Brighton shots and 'girly' in the bedroom shots. There are not many iconic pop female artists who I feel will suit for clothing for our music video for example, Lady Gaga's clothing is very eccentric which gains her publicity. I then decided to research female bands as they tend to be very fashionable for example, Girls Aloud who seems to mix fashion, promiscuous and individuality with each member in their clothing. Although, most female pop artists have personal stylists I feel that we can give our artist an fashionable and individual style with our budget.
After using search engines such as Google we found style icons that we feel will suit our music video for example, for clothing I thought our inspiration could be Frankie Sandford and Vanessa White, I thought of Leighton Meeser for our hair inspiration and lastly Frankie Sandford and Rihanna for our make up inspiration.

Clothing Style Icon

For the shots filmed in Brighton we felt that we should have the clothing as 'rocky' and 'edgy' which challenges the pop genre and we want the clothing to suit our artist's name Crystal Rox, we want the clothing to be fashionable and modern so the clothing will be bought at Riverisland and Topshop or use clothing which looks like it would be sold at Riverisland and Topshop. For the clothing style icons I thought that Frankie Sandford and Vanessa White both from The Saturdays will suit our style. However, whilst shooting in the actresses bedroom she will be wearing pink pajamas which represents is a verisimilitude of her feminity and child like attitude, we do not have a style icon for the bedroom scene as we have already planned the outfit which is on the right.

Brighton Day Clothing Icon (Vanessa White)

The photograph on the left is of Vanessa White from The Saturdays as I felt it will suit our day time look in Brighton, I really like her choice of outfit such as her skinny black ripped jeans, black vest top, black leather waist coat and black leather fingerless gloves. I would like this outfit in our music video as it gives Vanessa a 'rock chick' edge and this outfit would conform to our ideas in our music for example, the lead girl dreaming and in the dream her style changes to make her seem 'popular' and 'cool'. However, in our music video our outfit will differ from the picture as we will have black skinny jeans without any rips because of the possibility of cold weather and rain the actress would be freezing.

Brighton Night Clothing Icon (Frankie Sandford)

The photo on the right is of Frankie Sandford also from The Saturdays, I really like the outfit in this photograph as I feel it will suit our night clothing. When filming in Brighton we thought about portraying Brightons nightlife in clubs and raves, we wanted to film in clubs and raves which are shown in Skins which portray a stereotypical teenage life in Brighton, however we would have to film in a club for teenagers as some of our group will not be over eighteen.The clothing in the photograph consists of a mid thigh length dress which has a long zip down the front of the dress, black open toe high heels, black leggings, black waist belt with gold studs and gold bracelets. I would like to incorporate this night time style if we do decide to film in clubs, pubs or raves as I think it looks very fashionable and youthful. The outfit would make the actress look older which suits the idea behind the clothing which is to make her suit the recent fashion and I really like the accessories that Frankie has included in the outfit for example, the bracelets and the belt. However, our night time clothing would not look exactly the same as the photo but the image has inspired us for the night time style.

Make-up Style Icons

When filming in Brighton we want the lead actress to have dark smokey eye make-up as we feel it will suit the clothing and the 'rock chick' style. This make-up will conform to the idea behind our music video of the lead girl's rock style will challange the pop genre. Although, when filming in Brighton we want the lead girl to wear foundation and nude or pink lipgloss, so we have only focused on style icons for the eye make-up. For the smokey eye make up we have used search engines such as Google to findmake-up icons who we feel are suitable for our music video.

Whilst researching I found that Rihanna and Frankie Sandford have similar make-up styles as to what we want in our video. However, for our shots in the bedroom we do not have a make-up style icon as we know what we want to have which is shown on the left, the shots in bedroom we will have natural make-up such as light foundation, mascara, eye liner and brown eye shadow.

Brighton Make-up Style Icons (Frankie Sandford)

The photograph on the right is of Frankie Sandford from The Saturdays eyes I really like the long eye lashes as I think they stand out even though there is black and dark brown eye shadow, although I think these eye lashes are false eye lashes. I think this make up style will suit our music video as we wanted dark smokey eye make-up and even though the eye shadow is dark is also has other shades of colours to add interest for example, black, grey, dark brown and glitter light brown. However, I do not know if we should have this eye make-up style during the day in Brighton as it may seem too over the top, although we want the lead girl in the video to stand out and be over the top with her dreaming such as the romantic hand heart symbols which portray their love.

Brighton Make-up Style Icon (Rihanna)

The photograph on the left is of Rihanna's eye make-up which I feel could inspire our make-up in our music video, again I really like the eye lashes even though they are false but I think it makes Rihanna's eyes stand out. I love the choice of multiple colours in the eye shadow for example the eye lid has black liquid eye liner and dark brown eye shadow and below the eye consists of black, grey and dark green/navy, the choice of the colours once again make the her eyes stand out. I feel that this eye make-up style suits our music video more than Frankie Sandford's eye make-up as this style is more subtle however it is still dramatic and I feel this eye make-up would suit the clothing in our video.

Hair Style Icon

When we are looking for hair style icons we have to think about the hair colour and hair length that our actress has, our lead actress has mid length brunette hair. I found a photoshoot in Elle Magazine which I felt would suit the hair in our music video, Leighton Meeser is the model in the photoshoot. The photograph on the right is of Leighton Meeser from Elle Magazine, I think we should have the actresses hair in the bedroom scene the same as the photo as the length of the actresses hair and the style is similar as they both have layered hair. I really like the parting in Leighton's hair as it seems like she pushed her hair to that side, I really like that the longest layer which is curled although the top of her hair is straight. Though when we are filming we may decide to have the lead actresses hair in a pony tail as she is dancing.

Hair Style Icon (Leighton Meeser)

The photographs are taken from a photoshoot from Elle Magazine which is a fashion magazine aimed at women, the image on the left is a montage of the photoshoot. I really love that Leighton's hair is curly and it seems like she has a low side pony tail, I think that her hair has been clipped on to one side and the use of the clips gives her hair volume and it adds layers. Although Leighton Meeser has extentions in her hair I think that her hair seems natural which is shown by the top right photo. Also, I like that the hair seems messy and I think the hair style would suit the 'rock' style that we want in our music video. The photo on the right shows the hair style more clearly as the thick curls on one side is shown, I really like the length of Leighton's hair aswell. However, ideally I would like to have this hair style as I feel that the curls would portray her actresses feminity although the messiness gives her a 'rock chick' edge. But the actress in our music video does not have long or dark brunette hair, so we could still incorporate the curls on the side but it will not be as dramatic.

Artist Name Ideas

We found it very difficult to try and find a name that we all agreed on and to find a name that we all thought suited our artist who is a soloist and the genre. This a list of names that we were considering:

1) Ohlala- This name seems iconic and modern, when researching Ohlala we found out that the phrase is used in perfume adverts such as Chanel and we was not sure if we would be allowed to use the name due to copyright reasons. We felt it would be more suitable for a band name so we did not pursue with this name.

2) Iris- We found this name using search engines such as Google by typing in unique names to try and find a name that will be noticeable. When researching Iris we found out that it is a flower which conforms to the pop genre as feminine and girly. Although, this name is interesting it does not conform or challenge our age range in pop genre, we then decided not to continue with this name.

3) Pink Poison- We liked this name because half of name conform to the pop genre 'pop' and the other half challenges the pop genre artists and it seems 'rocky'. We thought this name was unique and intriguing because there are no artists called Pink Poison, however we later realised that a Cheerleading Squad is called Pink Poison and we did not want our artist to be associated with them nd the name seems more suitable for a band.

4) Crystal Rocks- We finally settled on calling our artist Crystal Rocks because it seems like a first name and surname which conforms to pop artists within our age for example, Miley Cyrus, this name could further our audience because of it's catchy name. The artist name could be spelt in two different ways such as Crystal Rocks or Crystal Rox which seems modern, however we have not decided on how we want to spell the name. When researching the name we found that out that a Christian group, a water bottle company, a high fashion organic clothing range and a T-shirt company are called Crystal Rock, so we will have to spell our name 'Rox' to make us stand out and not be associated with them. Although, there is a band called Crystal Castles they are in the electro genre. The name could be interpreted as crystallised rocks or the artist is innocent which contrasts to rock. The name conforms to the pop genre 'crystal' which is glamorous and expensive this makes the artist seem iconic and rock challenges the pop genre.

Katy Perry at Capital Radios Summertime Ball

In the summer of 2009 I went to Capital Radios Summertime Ball, the concert was at the Emerates Stadium which is home to the Arsenal football team.

Katy Perry was the first act to perform, she was one of my favourite artists who performed on the day because she interacted with the crowd and her vocals were brilliant.

When I saw her in 2009 she performed songs from her second album such as I Kissed A Girl which was the last song because the song reached the number 1 in the United Kingdom. According to Offical UK Charts Company the song sold over 535,000 copies in the United Kingdom, it was also the first Virgin label single to sell more than half a million copies since the Spice Girl's- Goodbye (1998). Also, she performed Waking Up In Vegas, Thinking of You and Hot N Cold which was the opening song. I took these photographs are from Capital Radios Summertime Ball showing the Emerates Stadium, the stage when Katy Perry was performing and Katy Perry on the screen.

From seeing Katy Perry live I know that she is a good performer because she keeps the audience entertained, through the whole set she ran along the stage to make everyone be able to see her.

Also, her style has changed from 2009 in comparison to 2010, in 2009 she wore a red and white polka dot play suit which is quirky and fashionable during this time but now in 2010 she wears flamboyent and sophisticated clothing.

This is a video that some one recorded at the Summertime Ball performing I Kissed A Girl, I found this video on Youtube.

Teenage Dream Ideas (Four)

In Rihanna's new music video Only Girl (In The World) there are particularly noticeable and brilliant editing techniques which I feel would suit our music video.
Below is the music video to Rihanna- Only Girl (In The World).

In the beginning of Teenage Dreams there are seventeen beats and we wanted to have a different shot for each beat, we thought we could have seventeen different shots of the couple with out showing the couple so the love would be through symbols for example, a couple holding hands, feet entangled with one another and a shadow of the couple hugging each other or holding hands and walking. In Rihanna- Only Girl (In The World) quick and fast face shots are used to match the beat (2.49-2.58), there are three shots which are repeated in this editing technique and the pace slows down, there are a wide shot of Rihanna standing on a pillar which symbolises her power, a mid shot of Rihanna on the pillar singing to the camera and a close up shot of Rihannas face looking down to represent her vulnerability. The repetitive shots make the audience want to know what are the shots which gains interest in the music video. The quick shots portrays Rihannas different emotions such as innocence which is shown in the close up shot when she is looking down, power in the wide shot when she is standing on a pillar with a long dress and promiscuosness which is portrayed in the mid shot because she is wearing a tight corset and her posture.
I think the use of the quick shots for our music video would be interesting because we can still show symbolisms of the love that the couple share and the audience will have time to see the shots instead of the seventeen shots which will be too quick.

Instruments in Teenage Dream

After listening to the instrumental version of Katy Perry- Teenage Dream we found it very difficult to try and pick out the instruments that are being played, we then decided to watch a live performance of Teenage Dream to see the instruments. In the song there are two
guitar players, one bass player, one keyboard player, one drum player, two back up vocalists and a lead vocalist who is Katy Perry, the still shot from the live performance is at the top which shows the band at the live performance. I really liked the live performance of the song because Katy Perry sings the chorus at the beginning with no instruments, this shows her amazing vocals and vocal pitch. Also, I liked the song but I noticed that Katy Perry did not sing some parts of the song for example, the high pitch "Yeahh.." this may be because of the high pitch as it's difficult to sing and get it perfect in a live performance. Below is a video of the live performance from Le Grand Journal from Youtube:

The guitar is played in the beginning of the song and there are seventeen beats, with the seventeen beats we wanted to have seventeen different quick camera shots which do not show the couple just objects and them holding hands to symbolise their love. After looking at the guitar chords to the song I realised that the guitar is played during verse 1, bridge, the first chorus and the second bridge. The example on the left is of the guitar chords which are played in the first chorus(http://www.ultimateguitar.com

/tabs/k/katy_perry/

teenage_dream_crd.htm) In our music video we only wanted to show the lead girl lip syncing because we did not want to rely on a lot of people incase they did not turn up for filming one day. However, after watching the live performance I really liked the extreme close up shot of the guitar being played which is shown on the right, think we could include the guitar in one of our seventeen shots. Although for our performance we wanted to portray the girls innocence by her performing in her bedroom, the guitar may show her as 'rocky' and 'rebelious' rather than 'innocent' and 'niave'. Also, we would have to show some one playing the guitar more than just once in our music video.

Through the live performance we found out that the bass guitar is played, however we could not find the tabs on how to play the song. Using Youtube I found a bass tutorial which is a step to step guide on how to play the song. The still shot on the right is of the tutorial, I found the tutorial insightful because watching the live performance the bass player was hardly shown and I did not know that the bass was played as often as it is in the song. Even though I found it difficult to understand which tabs are being played I think the tutorial would be good for a bass player.

The video below is the tutorial for Katy Perry- Teenage Dream.

The drums are also played in the song although when I tried to research the beat using search engines such as Google I used another tutorial on Youtube. The picture on the left is a still shot from the live performance and the camera is placed behind the drum set to see the other band members and the still shot from the right is taken from the tutorial. I found this tutorial difficult to learn the beat because the man in the video is only playing the drums and not telling people how to play, this may be because drum players would usually be able to pick up with the beat easily. I do not think we could even try to include drums in our music video because we would have to get someone to learn the beat and the drums are usually represented in the rock genre.

Below is a drum tutorial to Katy Perry- Teenage Dream.

The back up vocalist in the live performance only sings in the chorus and the first line out of two lines in the chorus, the back up vocalist sing with Katy Perry to make the vocals stronger. The key board member plays during the chorus, the key board sound is not a tradional piano sound, it is a additional sound to the key board which can be changed to any sound for example, a police siren. The still shot on the right shows all of the band during the live perfromance of Teenage Dream.

Teenage Dream Ideas (Three)

We are filming in December and we expect that there will be bad weather when we are filming, so we have to prepare for the rain and wind because we are filming in Brighton which is far from where we live.

If there is rain when we are filming we shall have rain coats and umbrellas protecting the camera equipment the actors will only have coats and umbrellas when we are not filming, in case of continuity the actors will have to be wet when we are filming. Umbrellas may ruin the shots for example, we want to see the couples face looking at one another to portray their love and longing.

When we are editing I think we should have slow motion pace which is inspired by Labrinth- Let the Sunshine, I really liked the shot where Labrinth turns around which is in slow motion to show the rain dripping on his face and then the editing is fast when he faces the audience. Even though, in this still shot there is sun which represent the song lyrics "Let the sunshine, let the sunshine baby" however this shot is mostly rain. In Let the Sunshine I really like the close up shot which shows the side of Labrinths face which is a dark shadowed siluet, I really like this shot and I would like to replicate it however we may have to film in a studio to use the variety of lighting that we have in photography and then using Imovie we could green screen the location.

The rain could be used as pathetic fallacy which is used in Labrinth- Let the Sunshine, so we could use the rain towards the end of our music video to symbolise the girls heart break.

This is the video for Labrinth- Let the Sunshine which has the slow motion editing in the rain and a variety in weather and lighting.

However, if there is sunny or windy weather we will still film and edit the way we wanted our shots originally.

Storyboards

Storyboarding is significant for any media production because it gives a guideline the sequences of what the camera shots, mise-en-scene, editing and sound the director wants. When creating a storyboard every frame needs to include the people who will be in the shot, an explanation of what will happen in the shot for example, facial expressions and the characters movement, the shot inferior or exterior of the location, the equipment which is going to be used for the shot, framing of the shot for example, long shot, if there are extras in the shot, mise-en-scene in the shot such as, costume and make up, camera angle and the camera movement for example, tilt and pan.

Name Research

In our group we have struggled with trying to find a name suitable for our genre, our theme of the music video and the style of our artist, we created a mind map which is shown below of our ideas and research in to our artist name.

We thought of our artist having a first name and surname which conforms to pop genre of our age range which is 17-18 years old for example, Taylor Swift, Selena Gomez, Demi Lovato and Miley Cyrus, though these artists are portrayed as 'happy' and 'child like' because they are on the television channel Disney. The full names for the disney artist reinforces their innocence, however as they have got older their innocence has been tainted which is shown by Miley Cyrus who was in Hannah Montana which is aimed at young children and her controversial pole dancing that she done at the VMA's. Many of the artists with a first name and surname are American for example, Justin Beiber and Katy Perry. I think the first name and surname will suit our artist because we will conform to the pop genre within our age and the style of these artists are fashionable which is how we want our style to be in our music video.

We thought of having a Stage Name which is usually for iconic artists such as Lady GaGa, Beyonce, Rihanna and Madonna, although these artists are very well known I do not think that we should have a stage name. The artists style are usully flamboyant and the artists music videos and stage performance is very expensive such as, Lady GaGa featuring Beyonce- Telephone which was filmed in a prison and they had many extras for the dance performance. Some UK artists have a stage name for example, Pixie Lott but she is not iconic.

We thought about having a band name after a first name for example, Florence and the Machine and Marina and the Diamonds, these bands have lead female vocalists which is very modern. However, these type of artists are in the alternative genre rather than the pop genre.

Music Video Wordle

Below is a Wordle made from http://www.wordle.net/ we used words that we thought suited our music video, the themes in our music video and words associated with the pop genre. The wordle was originally landscape so I rotated it so the words will be more clear.

This wordle is very colourful which represents the pop genre as 'bright' and 'fun', we feel that the words First, Love, Teens and Dreaming suits our music video the most because they are the most significant themes in our music video. We have linked these words with our band brand image which suits our artist, music video and the song.

Audience Feedback (Treatment)

Below is our audience treatment feedback we used a colourful Wordle to represent the pop genre, overall we got a positive review and people used words to describe our presentation as 'well structured', 'dynamic' and 'good'. I feel that our presentation went well and I was very pleased with our feedback because we were not very sure if our ideas were structured well but know we feel confident within our music video and ideas.

Our Treatment Presentation

Below is our treatment presentation that we have created, our treatment contains every thing and more that we had on our mind map. We were filmed when we were presenting our presentation none of us stuttered on a slide and our presentation ran smoothly, however when uploading our video the beginning had lines and we later discovered that the beginning did not upload because the tape was not running long enough. We uploaded our presentation on to

Scribd and Youtube although Jessica's and a bit of Emily's speaking has been cut out.
Presentation

Our Treatment Media

Recording of our Treatment

Our Treatment Document

Below is our treatment document that we would of gave to each person in our class to follow what we are doing in our presentation, we created a presentation and each of us will be reading a slide each and we created the word document which contains every thing in our presentation.
Emily

Our Treatment Mind Map

Above is the mind map that we have created to help us to think of what we will include in our treatment. We have included ideas of location, themes in our music video, the narrative, the 'feel' which is expressed in out video, costume, make up and hair and the codes and conventions of our music video. When we made our brain storm we thought of new ideas of what we want to include in our music video for example, before we never really thought of what 'feel' we want to portray and how to do it, after thinking about this we feel that we know our target audience and how to make Katy Perry fans not be disappointed with our video.

Make Up and Costume in her Bedroom

When filming in the girls bedroom we want her make up to look 'natural' which contrasts her make up in Brighton, we decided to do this because we want to show what the girl wants and it is a clue to show that the girl is dreaming.
The natural make up consists of light foundation, vaseline, pink lip gloss, blusher and mascara with this make up it will look natural and it will make our actress feel comfortable when filming.

We tried to re-create the natural look (left) we used two shades of brown eye shadow one was a golden colour and the other colour was muddy brown to line the upper eye lash. We liked this eye shadow although we think it is not very natural and we want less make up.

The photograph on the right of the pajamas are pink and it has the print of paws, this reinforces the girls innocence and it could make the girls performance in her room slightly comical. The performance is in the girls bedroom which has pink decorations and furniture so we felt having pink pajamas will suit the setting and it will symbolise that she is 'girly'.

Make Up and Costume in Brighton

When filming in Brighton we want to have our lead woman's make up as black smokey eye because we want her outfit to seem 'rocky' which challenges the pop genre, we want the make up and costume in Brighton to contrast the make up and costume in her bedroom. On the left is a picture that we found on the search engine Google, we want her to have foundation on and nude colour lipgloss so the audience focus mainly on her eye make-up. Ideally we want her eye make up to look like this (left) but when we tried to re-create this style (right) it did not work as well as we hoped because our eye make up was lighter and we found it difficult to get that exact look. Before we start filming we will need to keep trying to re-create that eye make up. Below is a video of how to get the smokey eye look which is from Youtube although this look is lighter than the picture that we got from Google.

We found this tutorial very helpful for us to use but we want our eye make up to be darker so we will use different products or find different videos where the final looks turn out to be more how we want our eye make up to turn out.

On the right is a photograph of the outfit that we want to have when filming in Brighton because we feel that the 'rocky' clothing will change the pop genre but the pink pajamas will conform to the pop genre, this could represent the girls innocence has been tainted. The outfit consists of a black jean jacket, grey rolling stones top, black skinny jeans and black military boots. We really liked this outfit because it is in fashion at the moment and that conforms to the pop genre, also when we are filming in December time it will be bad weather so the greys and blacks in the outfit matches the weather.

It could be argued that the dark clothing could portray that the girl is not happy in her relationship and life, however we feel that the girl's happiness will be portrayed in her facial expression and her gazing at her boyfriend when he is not looking.

Group Meeting (Four)

Log 4

Treatment Definition

A treatment is an outline of a media production which is designed to give a client or a production team an overview of what the production may be based on a brief. The treatment will include written descriptions about the production, it may have sketches, photographs and videos which are designed to demonstrate the production. A media treatment is used to sell the production to a client or a production company. A treatment is a long process but it is a major aspect of the pre-production process.

Teenage Dreams Ideas (Two)

We have decided that one of our locations will be at Brighton Beach because we wanted to have some shots of the couple walking hand in hand along the beach at night.
We want to film at Brighton Pier because we thought we could have an over the shoulder shot of the boy playing a game to win the girl a toy and then he could give the girl a toy, we liked this idea because it seemed like an American teen programme and most girls find that romantic. The photograph on the right is an example of the game where you can win toys, we would want something like this instead of the crane picking up a toy.

If we film at the pier there are many rides so we thought we could film close up shots of the rides and the couple on the ride.
This idea was inspired by Pink- Who Knew video were the couple are on the ride.

This video is filmed in a fun fair with the couple looking happy when they are walking together, although when they are on rides together the boy looks unhappy and the girl is trying to comfort him. Filming on a ride will be very difficult because we will worry about lighting so we will film in the day but it may ruin our continuity because we wanted to film at late afternoon or night, we are going to be using a hand held camera on a fast ride so the camera may not completely focus on the couple and we will have to go on the ride about four times to try different angles and distances. However, if filming on the ride does not work we could film shots of the rides and have the couple standing in front of the camera.

We have been discussing some of our camera shots that we think we should have. We liked the idea of filming at the beach and placing the camera on the ground among the pebbles and rocks and having them in focus and gradually getting blurry and the couple will be in the background, we thought this will be a good shot because we do not want all of our shots just to be about the couple even though it is a love song but in this shot they will still be in it but less noticeable so we will still be conforming to the lyrics. On the left side is an example of the shot although the rocks nearest to the camera will be in focus.

We have been thinking about the lighting as well because when we were deciding what song we wanted to do the group really liked Beyonce-Halo and when we watched the video we all loved the lighting in the video because it was really bright and it seemed like a fantasy.

This is Beyonce- Halo music video were the bright lighting is mainly used.

I really love the use of the bright lighting in the video because it makes the relationship seem like an hallucination or a dream and it defiantly conforms to the lyrics "I can see your halo" the lighting could represent a deeper meaning to the song as it could be interpretted that the man died. When I watched Kate Nash- Foundations I noticed that the same bright lighting was in a close up shot of the couples hands (photo on the right), it seems like the bright lighting is used in more female artists videos when the lyrics are about love for example, Beyonce- Halo, Kate Nash- Foundations and Katy Perry- Teenage Dream. The bright lighting could symbolise womens 'dream' relationship so I think we should try and include it in our music video, although we will have to research how to do it because we may not have the resources.

For the narrative in our video we have decided to have a girl dreaming about what is happening in the video rather than it happening but we want the audience not to notice it so we will have to make it flow, although we shall include some subtle changes like the lighting. Also, we want the video to make it to have a 'love at first sight' vibe so we thought we could have a split screen of the couple looking at eachother. There is an example of an high angle shot showing the couple looking at each other in Paramore- That's What You Get.

We really liked the idea of a split screen to show both the girl and boy point of view looking at each other and we will include the theme of 'love at first sight' in this shot which was inspired by the photograph on the left or we could have a high angle shot of the boy and girl looking at each other and the split screen could be seen as a barrier to reality and her dream which was inspired by the screen shot on the right. I love the emotions of love, peace and mellow in the photo on the right side and the idea of 'love at first sight' in the photo on the left.

We should film both shots and edit both shots to a split screen to see which shot suits our video best, although we are going to have to research how to do split screen on Imovie.

For our music video we have thought of three possible endings and we have decided to film all three and then when it comes to editing our video we will decide which ending we prefer.

The first ending is the girl coming out of her fantasy and the boy will walk towards her and then the camera will cut, this will leave the audience wanting more because it is cliff hanger and the audience can make their own minds up about what happened.

The second ending will be a split screen of the boy and the girl point of view shots looking at each other and then the boys girlfriend will come, this may make the audience disappointed or it could make the audience want more.

Finally, the third ending will be the boy walking towards the girl and then we may have a close up shot of the girl looking happy but then we will show the boy walking past her, this challanges the usual pop genres 'happy ending'.

In our performance part of the music video we were considering having Valentines day cards scattered on the floor with the girl laying on the ground or standing up and singing.

When we thought of the idea we realised that Paramore- The Only Exception had a similar setting however we can not embed the video to our blog so this is the link to the video http://www.youtube.com/watch?v=-J7J_IWUhls&ob=av2e, but the screen shots on the right and left side are from the video. We thought of having heart shapped confetti, love letters and valentines day cards which symbolises the lyrics in our chosen song Katy Perry- Teenage Dream "Now every February you'll be my valentine", though we could have a high angle shot of the girl laying down we could have the girl standing up and spinning around throwing the confetti and cards in the girl we could film this in our schools photography room because we could use the studio and we could use a high tripod on a table and film her dancing which conforms to the pop genre.

Also, we have decided that we want to have our main performance of the girl singing and dancing around in her bedroom like Taylor Swift- You Belong With Me.

We all really liked the idea of the girl dancing and singing in her bedroom because we feel that it represents our song (Katy Perry-Teenage Dream) really well because the main theme to the song is really like a teenager in love and we want our video to be romantic and 'cheesy'. We wanted the girl to be performing to her self in the mirror and lip syncing to the song, so this does not portray her as Katy Perry it just shows her as a normal teenager, we could even have a close up shot of the girl turning on the radio but we ruin the continuity if we keep on going back to the girl singing in her room.

In the screenshot on the left we really liked the idea of the girl singing in to a hair brush because it reminds us of many romantic films. . We thought of adding the performance scene one quarter of the way through the video so the girl can be wearing different outfits when singing in the mirror to show she is getting ready for her date.

In the beginning of Adentures of Babysitting the lead girl is singing and dancing to a love song in the mirror whilst getting ready and she jumps on her bed and she starts singing. This is the opening to Adventures in Babysitting from 0.11 to 1.48 is the dancing and singing in the girls bedroom.

I really like that the dance moves all relate to the song which is The Crystals- Then he Kissed Me for example, the screen shot on the right shows the girl dancing to the lyric "then he asked me to be his bride" the girl put her curtain on top of her head for it to represent a brides veil and she walks like she is walking down the aisle. I love that all of the dancing is all high energy and jumping around, I think we should resemble this dancing in our music video because I think the energy and spirit will work well in our video. Also, I really like her 'girly' bedroom which is portrayed by the baby pink and pink furniture, carpet and decoration this reinforces her feminity. We should also have many pink objects in the bedroom that we will be filming in because it will show it is the girls bedroom and I think we should have a photograph of the boy or the couple in her bedroom.

Finally, for our performance shots we want to have a shot in a shape of a key hole to make the audience feel like they are intruding on the girl and we want to make the audience feel like they know the girl. The screen shot on the left which is from Paramore- That's What You Get gave us inspiration for this shot and we were thinking about having an over the shoulder shot of a young girl or a boy looking in the key hole and then having a point of view shot in the eyes of the child seeing the girl dancing and singing. In our group we were trying to think of ways of how we could create this shot, I thought we could create this shot by placing a black piece of cardboard over the lense of the camera. However, we are going to have to experiment and research on how to create this shot.