Evaluation Question One

1) In what ways does your media product use, develop or challenge forms and conventions of real media products?

The still shots on the left is of our music video but the still shots on the right hand side are of other artists music videos which we were inspired by.

(Click the image above to enlarge it and then you may need to zoom in to the web page)

1. Taylor Swifts video for 'Belong With Me' inspired our narrative and our location as it is set in the female protagonist bedroom, we decided that we wanted our artist to be getting ready and she would be performing in her bedroom. We felt that the audience would be able to connect with the artist because the pop genre is targeted at a young female audience and they are able to relate to the narrative. From watching Taylor Swifts video we realised that the artist performing in her bedroom gained a comical feel and it is also shows social realism.

2. The second frame is from Kate Nash- 'Foundations', the video uses an editing technique called stop motion which we felt would suit our music video. The director in 'Foundations' used stop motion to portray the unstable relationship between the couple. However, in our music video we used stop motion editing to show the fickle minds of teenagers which is presented by the different nail polish colours.

3. Shot three is from B.O.B ft Hayley Williams - 'Airplanes', the use of the projector inspired us to create a similar background for our music video. In 'Airplanes' there are moving sequences of stars which reflects the lyrics well "Can we pretend that airplanes in the night skies are like shooting stars". We used a combination of still and moving images on our projector, though in 'Airplanes' they only used moving images. In our music video we liked that the audience could create different interpretations by the use of the projector such as the purple fields could represent freedom and growing up through the blossoming of the flowers.

4. Our music video is similar to Alexis Jordan- 'Good Girl', as they are both performance base music videos. Also, both music videos use the same backgrounds such as the artist performing in front of a black and a white background which makes the video seem more sophisticated. There is fast pace editing in our music video and in the 'Good Girl' music video, through the fast pace editing we were able to change the artists make up and her clothes which is often seen in music videos from the pop genre.


5. In Alexandra Burkes music video 'The Silence' the narrative and performance is set so that Alexandra Burke seems like she is in a photo shoot, we felt that this made the audience connect with the artist as they feel like they are at the photo shoot. In our music video we wanted the audience to connect with the artist by the flashing lights on the artist in the mid shot and the extreme close up shot. It could be interpreted that the artist is getting ready to perform or she is at a photo shoot.


6. The sixth still shot is from Sia- 'Breathe Me' the photographs in 'Breathe Me' shows the artist in different places in the house and the artists movement. For the seventeen opening beats in our music video we wanted to use seventeen photographs showing the artist growing up, which fits with the idea of time and how quickly the youth of today grow up.

7. In our music video we wanted to show that our artist is an established performer, from watching Keri Hilson- 'Slow Dance' we was influenced to use an iPhone to introduce the song which creates synergy as we used a photograph of the artist to make the audience recognise the artist.

8. In Jessie J- 'Nobodys Perfect' clocks are used to show that the artist wants to go back in time to change certain events, in 'Nobodys Perfect' the clocks are used to taunt the artist and it shows that the events keeps playing in her mind. However, in our music video we are representing how quickly time passes.

9. The ninth still shot is from Labrinth- 'Let The Sunshine' we liked the close up silhouette shot of the artist as it adds mystery to the artist and the meaning of the song. We thought that we could use a similar shot would suit our music video as the heart silhouette has a dream affect, which portrays that love is a desire of hers which reflects the theme of growing up.

10. The still shot on the right is from Lady GaGa- 'Just Dance', in the still shot one of the extras writes on a mirror Dance which fits with the lyrics in the song. In our music video we decided to make the performer write a lyric of the song on a steamed mirror.