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Thursday, 24 June 2010

All Time Low Case Study

All Time Low is an American pop-punk band from Balitmore, Maryland, the band was formed in 2003. The band consists of vocalist and rhythm guitarist Alexander William Gaskarth, backing vocalist and lead guitarist Jack Bassam Barakat, bassist and backing vocalist Zachary Steven Merrick and drummer Robert Rian Dawson. Alex was born 14th December 1987, he was born in Essex, United Kingdom and he lived in England until he was seven years old and he moved to Balitmore. Jack was born in Lebanon on 18th June 1988 though he moved to Baltimore when he was , Rian was born in Balitmore on the 18th December 1987 and Zack was born in Balitmore on the 28th April 1988.
This information about the formation of All Time Low is taken from Wikipedia
http://en.wikipedia.org/wiki/All_Time_Low "The guitarist Jack Barakat initially invited Alex Gaskarth to form a band playing Blink-182 songs in eighth grade, along with their original drummer. Barakat told Alternative Press that they were not friends at the time (in 2003), since Gaskarth had just transferred from a private school and that Gaskarth had "hated" Blink-182. Eventually Barakat persuaded Gaskarth to listen to the band's live album, The Mark, Tom, and Travis Show (The Enema Strikes Back!), and they started the band covering Blink-182 songs. At the end of their ninth grade, after a years worth of every day pestering by Barakat, drummer Rian Dawson was convinced to jam with the band. The band was playing "Roller Coaster" by Blink-182, and the old drummer couldn't do it. So Dawson capably took over and they removed the other drummer from the band. A month later, the band asked around in need of a bassist. Zack Merrick showed up at practice with a skateboard. Barakat later explained their reaction as something like, "Fuck yeah, he plays with his fingers. He's in." Then at the end of the practice session, Merrick did some skateboarding tricks – including a triple kickflip and the band's decision was reaffirmed. At the end of their ninth grade, All Time Low's current lineup was formed. They drew a heavy influence from Blink-182 and Green Day early on, and started out covering their songs as well as New Found Glory's, before they eventually started touring."
All Time Low's first four tracks EP, The Three Words to Remember in Dealing with the End which was released on Emerald Moon Records a regional record label. In July 20
05, All Time Low released their first full album The Party Scene with Emerald Moon Records. Emerald Moon Records was found by Matt Boylan in Baltimore, Maryland in 2004. The record label focus on alternative genres of local music which ranges from indie, punk, emo, hardcore, pop punk and screamo. All Time Low did not sign a record label with Emerald Moon Records even though their EP and album was released on Emerald Moon Records.
Emerald Moon Records has launched bands Fall River and Hometown Anthem. Though, the biggest band to come from Emerald Moon Records is All Time Low.
On Valentines Day 2006, just months before Alex, Jack and Rian graduated from Dulaney High School and Zack graduated from Towson High School, All Time Low signed with Hopeless Records.
Hopeless Records is an independent record label which is located in California. The label was founded by Louis Posen in 1993, the average genre that Hopeless Records produces is punk rock, pop punk, emo, alternative rock and metal. The label works with the charity Sub City Records which participates with numerous takes like Take Action! Tour which appears punk and other independent bands. Hopeless Records signed many 'established' rock bands like Avenged Sevenfold, Amber Pacific, Thrice and All Time Low, though all of them bands left Hopeless Records this may be because with a bigger label they will become more 'mainstream' and more oppotunities.

Several months later the band released a new EP entitled Put Up or Shut Up on Hopeless Records, containing newly recorded versions of songs from The Party Scene along with two new tracks. The EP became the band's first record to reach the charts, peaking at number 20 on the US Independent Albums chart and number 12 on the Top Heatseekers chart. After High School All Time Low toured most of the year.
All Time Low appeared on the compilation albums 'A Tribute to Blink 182' and Punk Goes Acoustic 2 with a cover of the Blink 182 song 'Time to Break up' and an acoustic version of their song "Jasey Rae" respectively.
In 2007 All Time Low released their second studio album So Wrong, It's Right which was produced by Matt Squire who is a multi-platinum music producer and writer, he worked with bands like HIM, Panic! at the Disco, Cute is What We Aim For, Boys like Girls, The Used, Taking Back Sunday, This Providence, Katy Perry, The Cab, The Maine and 30H!3.
So Wrong, It's Right peaked at number 62 on the Billboard 200 and number 6 on the Independent Albums chart. They released Six Feet Under the Stars, Poppin' C
hampagne and Dear Maria, Count Me In became their first single to reach the charts, peaking at number 86 on the Pop 100. After bringing out So Wrong, It's Write All Time Low quickly gained popularity, eventually making their TRL debut on 12 February 2008. They have also been featured on MTV's Discover and Download and Music Choice's Fresh Crops, and have been added to both MTV's Big Ten and MTV Hits play lists. On 7 March 2008, the band made their live television debut on Jimmy Kimmel Live!, and then performed live at the MTVU Woodie Awards. In May 2008 All Time Low was in Kerrang! Magazine in the United Kingdom in the introducing article, this lead All Time Low a growing International fanbase. In May 2008 All Time Low performed at Give it a Name Festival in the United Kingdom. All Time Low headlined a tour in England which was the first All Time Low gig that I went to. In December 2008, All Time Low was announced as Alternative Press magazine's Band of the Year 2008 and was on the cover of the magazine's January issue.
In January 2009 All Time Low went in to the studio to begin recording their new album Nothing Personal. It was revealed in an interview that All Time Low had co-written a song with Blink 182 bassist and vocalist Mark Hoppus, though this song did not reach the record. The album was produced by five different producers.
Their previous producer Matt Squire, Butch Walker American recording artist, songwriter, and record producer who was also the lead guitarist for the metal band SouthGang from th
e late 80s to early 90s as well as the lead vocalist and guitarist for alternative rock band Marvelous. Butch Walker has worked with Avril Lavigne, Pink, Simple Plan, Katy Perry, Dashboard Confessional, The Academy is and Weezer. David Bendeth is a multi-platinum award winning record producer who has worked with Paramore, Killswitch Engage, Taking Back Sunday, Underoath, Kaiser Chiefs and Mayday Parade. S*A*M and Sluggo record production and songwriting team, composed of Sam Hollander and Dave "Sluggo" Katz who have worked with Hey Monday, Katy Perry, Gym Class Heroes, We the Kings and The Academy is. Finally, the R&B and pop singer-songwriter and record producer The Dream who has worked with Rihanna and Usher. The first song from the album released
to the public was "Weightless", which was made available online at AbsolutePunk on March 24, 2009. The single was then released on the iTunes Store on April 7, 2009. A music video for the single was created, with it debuting on MTV, MTV2, mtvU and HITS the day before the album's release, on 6 July 2009. Later, Damned if I Do Ya and Lost in the Stereo was released. All Time Low also appeared on the movie Jennifer's Body album as their song Toxic Valentine is on the album.
Billboard magazine predicted that the album looked "like it could" enter the top ten of the Billboard 200 in its debut week, saying that it may start with anywhere between 60,000–75,000 sales. The record was released on July 7, 2009, with the title Nothing Per
sonal. Nothing Personal debuted at number four and sold 63,000 copies, becoming the group's best sales week and highest charting album, which peaked at number 4 on the album charts.
It was revealed in November 2009 that the band had signed to major label Interscope Records, their new album which will be released some time in January is released on Interscope Records. Interscope Records was founded by Jimmy Iovine and Ted Field in 1990. Interscope Records is owned by Universal Music Group, and operates as one third of UMG's Interscope-Geffen-A&M label group.
Interscope Records has many artists though some bands who are similar to the rock genre are All American Reject, Angels and Airwaves, Blink 182, Enter Shikari, Dashboard Confessional, Jimmy Eat World, Limp Bizkit, Queens of the Stoneage, Them Crooked Vultures, Tokio Hotel and Weezer. Though Interscope has aritsts like Lady GaGa, Black Eyed Peas, NERD and Pussycat Dolls.
The band also announced that they would have a song titled "Painting Flowers" featured on the soundtrack for the upcoming film Alice in Wonderland. Also, All Time Low done an MTV Unplugged Performance which has been released as a DVD aswell as appearing on MTV. MTV Unplugged has previously featured bands like Nirvana and Dashboard Confessional.
The band's concert at Hammerstein Ballroom in New York City on December 4, 200
9 was recorded and subsequently released in 2010 as their first CD/DVD, entitled Straight to Dvd. The release includes an on-the-road documentary filmed during All Time Low’s October-December 2009 headlining tour, a live concert audio CD and out-takes of the band. It was released on May 25, I have watched the DVD and I released how much work All Time Low has done to get where they are today as it contained old footage from when the just began the band in High School.
All Time Low have always said that they are a band "for the fans" which includes their hectic touring schedule, this was taken from Wikipedia of their previous, present and future touring plans.
"In the summer of 2007, All Time Low played the Vans Warped Tour on the Smartpunk Stage. They made their live debut in the UK in late 2007 supporting Plain White T's.
In early 2008 the band completed their first headlining tour, the Manwhores and Open Sores Tour with opening acts Every Avenue, Mayday Parade, and Just Surrender. At on
e point during the tour, on the way to a show in Michigan, the band was caught in snowstorm. The driver lost control of their van and did two complete 360's on the highway, with the trailer jack-knifing and leaving the van perpendicular to the median on the highway. Fortunately, all vehicles behind the group were going slow enough to stop in time.

From March 2008 to May 2008, they co-headlined the AP Tour 2008 with The Rocket Summer; supported by acts such as The Matches and Forever the Sickest Kids. In May 2008 they played at the Give It a Name Festival. Also in May 2008, they co-headlined a UK tour with Cobra Starship. In July 2008, the band headlined the Shortest Tour Ever with supporting acts Hit the Lights, Valencia, and There for Tomorrow. From mid-July to mid-August they played the 2008 Vans Warped Tour. They ended 2008 with their headlining tour, the Compromising of Integrity, Morality & Principles in Exchange for Money Tour with Mayday Parade, The Maine, and Every Avenue.
They played Fall Out Boy's Believers Never Die Part Deux Tour in spring 2009, with Metro Station, Cobra Starship, and Hey Monday. All Time Low also announced tours in both
Australia and Japan in June 2009 with Set Your Goals. The band also did a ten date tour with We the Kings, Cartel and Days Difference. They headlined Warped Tour 2009 from July 19 through the end of the tour, and then played at Voodoo Experience 2009, which was headlined by Eminem, Kiss and The Flaming Lips. All Time Low have completed a European tour that took place in Fall of 2009.
All Time Low also headlined the very first The Glamour Kills Tour with We The Kings, Hey Monday, and The Friday Night Boys. It started October 15, 2009, and ran through December 6, 2009.
All Time Low returned to Ireland & The UK in January and February 2010 as they headlined the Kerrang! Relentless Tour 2010 With The Blackout, My Passion and Young Guns. Also, they played a few mainland Europe shows right after, mostly in countries they had never been before.
All Time Low returned to Australia in February and March to play at Soundwave festival.
All Time Low will also be co-headlining the The Bamboozle Roadshow 2010 between May and June. Co-headlining with the boys are Boys Like Girls, Third Eye Blind, and LMF
AO. Along with numerous other supporting bands, including Good Charlotte and Simple Plan.
All Time Low have been confirmed to play Reading Festival 2010 in the UK over the August Bank Holiday. They will be playing on the Main Stage along with Blink 182, Paramore and You Me At Six, which I am going to on that day."

I have been a fan of All Time Low for three years and after researching for the case study I think that they are an inspiration to show that hard work pays off. I first heard of All Time Low in a Kerrang! Magazine Interview when introducing them.
This is a clip from All Time Low's Straight to DVD showing a live performance of one of my favourite songs Coffeeshop Soundtrack.
All Time Low- Coffeeshop Soundtrack (Straight to DVD)


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